- May 7, 2018
- Posted by: Chase Gregory
- Categories: Advertising, Marketing, Small Business, Social Media
Facebook advertising can be a powerful tool for small businesses looking to grow, even on a limited budget. Targeting the right demographics and using relevant keywords can result in clicks as low as $.46 per click, unlike irrelevant clicks that may cost only $.02/click.
On the other hand, Google AdWords can be a more expensive advertising option due to the high competition. In addition, businesses must ensure that their website and landing page align with their AdWords campaign to avoid wasted ad spend. Managing YouTube Ads can be even more challenging, as it requires more than just creating a video and hitting “Boost Post” like on Facebook.
In fact, YouTube Ads are managed through Google AdWords, which can be frustrating for small business owners who have encountered difficulties getting assistance from AdWords and their YouTube team. In some cases, businesses may be advised to spend more money to gather more data and figure out the platform. However, this can be frustrating for businesses who want more concrete solutions rather than spending more money without a clear strategy.
This screenshot below is typical for Full Scale Marketing to see in ads and in boosted posts on FB for a small business looking for local traffic.
On a decent day, Facebook ads for small business offering services for plumbing can see close to $1/click. These two ads averaged $1.12 for the last 60days. We should bump up the budget since we are getting such good results.
On AdWords, you are more likely to see clicks costing you more than $2 and upwards to $4 per click when servicing a demanding industry.
See this article posted by a Houston Marketing Agency that shows the most expensive keywords in that area for many industries as well as the cheapest. It’s a great read and you will have a better understanding of what I am talking about.
Here is an example of the data that is displayed.
In conclusion, Facebook advertising can be a highly effective and budget-friendly option for small businesses looking to drive growth through online marketing. Compared to Google AdWords and YouTube Ads, Facebook offers more targeted demographics and keywords at a lower cost per click. Additionally, the user-friendly interface and ability to easily boost posts make Facebook a more accessible platform for businesses looking to get started with digital advertising. Full Scale Marketing has seen successful results for their small business clients through Facebook advertising, and encourages others to consider this platform as a valuable option for their marketing efforts.
Full Scale Marketing works with local businesses in Orlando, Florida, as well as large corporations entering the USA market for their respected industries.
If you have questions or would like us to give you a free 1hr consultation, please email Full Scale Marketing at office@fullscale-marketing.com or call us at 407-340-8573.