A Little TLC for Small to Medium Business Websites Will Help Increase Your Business

As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading.

Why TLC for Your Website is Key to Boosting Your Business

Let’s face it – managing a small or medium business is tough, and the last thing you want to worry about is website maintenance. However, if you want to stay competitive and attract new customers, regularly updating your website is crucial.

An out-of-date website can give potential customers the wrong impression, leading them to question your business’s reliability and professionalism. On the other hand, keeping your website current and user-friendly can help you retain visitors and generate new leads.

Invest in a Website Management Program

If you don’t have the time or resources to maintain your website, investing in a website management program is a wise decision. A monthly website management program will help you stay on top of your website’s performance and make necessary updates.

What Should a Website Management Program Include?

Here are some essential items that a monthly website management program should include:

  1. Regular Google Analytics and Website Score reports to identify and address issues like high bounce rates, slow loading speeds, broken pages, and broken links.
  2. Regular checks of your webserver data to ensure your site is up and running 24/7. If it’s not, the cause should be identified and addressed.
  3. Regular updates to the site with new information, such as new products or services, new personnel, blog posts, upcoming trade shows or events, etc.
  4. Removal of outdated content to ensure visitors find accurate and relevant information.
  5. Ensuring your website’s security measures are up-to-date and your site is protected from hackers and spammers.

A Case Study

One of my small business clients in Tampa, Florida, was neglecting their website, and as a result, they were losing potential leads. However, after implementing a monthly website management program, they started receiving more calls for quotes than before.

Take Action Today

If you’re neglecting your website and losing out on business, take action today. If you have the skills and resources, great! But if not, Full Scale Marketing can help.

Contact us at office@fullscale-marketing.com or 407-340-8573 to learn more about our website management program and how we can help you grow your business.