SEO from a Google Backend Perspective
- July 26, 2019
- Posted by: Chase Gregory
- Categories: Backlink, Marketing, SEO, Small Business, Web Design
Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance.
The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and ensure that you’re following Google Search Essentails. These guidelines are crucial to avoid having your site demoted or omitted from search results.
It’s also important to pay attention to best practices for images and videos on your site, as well as ensuring that your site is mobile-friendly and regularly monitored for mobile usability.
Once you have the basics down, it’s time to dive deeper into concepts like canonical pages, sitemaps, and structured-data-implemented features such as recipes and job postings. Additionally, learning how to design multilingual or multinational sites can open up new opportunities for users accessing your site from other countries or in other languages.
At Full Scale, we make it a priority to refresh our knowledge of SEO-related information every month, to ensure our clients’ websites continue to climb and stay on top for important keywords and long-tail keywords. We believe that by using all available reports and tools to analyze your website’s performance, and reading case studies about websites that have successfully integrated with Google Search, we can provide the best possible service to our clients.