As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team…

Improve your “digital personality” in 2021 and beyond.

Virtual Trade Shows 101

Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these…

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to…

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…

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Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: Promotional items Send the promotional items you bought…

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products / services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against…

The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and…

This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…

I have been involved in public relations for over 15 years and I hear plenty of reasons from CEOs and CMOs on why they are not running a PR program. The top 5 mentioned are: We don’t have any news to tell Everyone already knows our name We never introduce any new products We had…

Reputation is everything when it comes to building and maintaining a successful business. CEOs understand this well and are always on the lookout for potential risks that could damage their company’s reputation. A recent survey conducted by Deloitte shows that there are three major reputational risks CEOs are most worried about: security risks, supply chain…

As a seasoned publicist, I’ve seen it all–the good, the bad, and the ugly. In today’s post, I want to share some of the lessons I’ve learned over the years, including the key skills and qualities that make a great publicist. Whether you’re hiring an individual or a team, keep these factors in mind to…

Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze? Jean Kerr Are you feeling a little lost in the ever-changing world of marketing? Don’t worry, we’ve got you covered! As we move into 2019, Full Scale Marketing has put together a…

Hey there, today I decided to revisit the book “Originals” by Adam Grant to see if I could find any inspiration for a new marketing blog post. And guess what? I found something interesting to share with you on page 37. The Problem Many people believe that if you want to do better work, you…

  “There is only one thing in life worse than being talked about… and that is not being talked about.” – Oscar Wilde Today, everyone wants to make business decisions quickly without needing to have meetings or walk into your store, as meetings and traffic are time-consuming. The place where the majority of people will…