Manufacturing


 

10 simple thoughts to ponder to help to improve your marketing efforts

As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…

4 Companies Rebranded Into 1 Powerhouse in 4 Weeks

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team…

Why We Choose WordPress First to Build Websites

One of the questions that we often get asked is:  Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project?  What is WordPress?  Is WordPress Free?  The answer is Yes to All. Let’s tell you why, to each of those top questions.  Is WordPress Free? Yes,…

Cool Aircraft Technology Video

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to…

Autonomous agricultural robot supported by composite components

3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September…

Right Now Your Customers Need You To Be Human

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…

Good Summer Read for Executives Looking to Get an Extra Edge

The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game It’s…

From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…

Increase revenue by blending your sales and marketing departments

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…

7 Trade Show Replacement Ideas

Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: Promotional items Send the promotional items you bought…

5 Key Areas to Outperform Competitors in Marketing

This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…

The Top 5 Excuses for Not Having a PR Program: And How to Overcome Them

I have been involved in public relations for over 15 years and I hear plenty of reasons from CEOs and CMOs on why they are not running a PR program. The top 5 mentioned are: We don’t have any news to tell Everyone already knows our name We never introduce any new products We had…

Keeping Your Friends Close and Your Competition Closer

Knowing your competition is one of the most vital concepts in business, and in the data driven age we’re in there is always a way to learn more that can help you gain an edge. Below we will discuss a couple ways you can gain that edge. Gain the Competitive Edge When analyzing your competition…

Alligators won the marketing game last week

Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…

Model-maker continually adopts new additive manufacturing technologies to meet market demands

Aerosport Modeling and Design has been in business for 23 years, providing a wide range of services, including prototypes, appearance models, and working models; machines and reverse-engineers parts using scanning and 3D printing; and designing and building check and assembly fixtures. The company, which was founded by Geoff Combs, began as a basement operation but…

NASA Awards Millions to 3D Printing Projects for 2024 Moon Landing Support

NASA’s recently secured funding of over $43 million for approximately 18 early-stage 3D printing projects, developed by various small and innovative businesses across the US. The aim of the projects is to support NASA’s forthcoming mission to the Moon, which is part of the Moon to Mars directive. The agency’s Small Business Innovation Research (SBIR)…

Revolutionizing Power Systems: The Emergence of Digital Circuit Breakers

For over 140 years, circuit breakers have been mechanical switches responsible for keeping us safe from electrical fires and electrocution. However, with the ever-increasing demand for energy efficiency, new digital circuit breakers are emerging that combine computing power with wireless connectivity to help monitor and control the energy use of buildings remotely. This technology could…

The Reputational Risks That CEOs are Most Worried About

Reputation is everything when it comes to building and maintaining a successful business. CEOs understand this well and are always on the lookout for potential risks that could damage their company’s reputation. A recent survey conducted by Deloitte shows that there are three major reputational risks CEOs are most worried about: security risks, supply chain…

Visualizing Technology Hype Cycles: Which Innovations Lived Up to the Hype?

Emerging technology has always captured our collective imagination. From the advent of wireless internet to social networking, these technological innovations have revolutionized the way we live, work, and communicate. However, not all of these innovations become a part of our daily lives, and some even fade into obscurity. Gartner’s Hype Cycle charts the journey of…

What is digital transformation in manufacturing?

Ran across this article on MIT Sloan Management Review written by Vijay Govindarajan and Jeffrey R. Immelt It includes one of the better descriptions I have run across for digital transformation for manufacturers: “A digital transformation entails reimagining products and services as digitally enabled assets; generating new value from the interconnection of physical and digital assets…

What Makes a Good Publicist? 5 Key Qualities to Look For

As a seasoned publicist, I’ve seen it all–the good, the bad, and the ugly. In today’s post, I want to share some of the lessons I’ve learned over the years, including the key skills and qualities that make a great publicist. Whether you’re hiring an individual or a team, keep these factors in mind to…

Unlocking the Power of Digital Twins: Improving Operations and Training with Simulation

A digital twin is a virtual replica of an actual facility or plant, hosted either on-premises or in the cloud. It draws data from a number of sources, including real-time control systems, asset management systems, historians, and records of employee/customer interactions. With IoT implementations providing more data, high-fidelity digital twins are becoming easier to create…

Our Digital Future

If you’re someone who’s passionate about the future of humanity, technology, and sustainable development, then you’ve probably heard of Gerd Leonhard. Gerd is one of the most respected futurists and humanists in the world, with over two decades of experience in speaking and consulting on a wide range of topics related to the digital age.…

Quality vs Quantity Marketing: Quantity Wins

Hey there, today I decided to revisit the book “Originals” by Adam Grant to see if I could find any inspiration for a new marketing blog post. And guess what? I found something interesting to share with you on page 37. The Problem Many people believe that if you want to do better work, you…

Interviewing candidates made easier by imaging you’re on a plane or in a bar.

The Problem with “Uncomfortable” Interviews Everyone is typically little “uncomfortable” or on edge in an interview because everyone wants to be the their personal best. Yet—“Uncomfortable”— often leads great talent never taking the position or bad hires that leave or you in six months. How do I know? After many years of business experience I…

5 Marketing New Year's Resolutions

As we approach the new year, it’s the perfect time to reflect on our marketing strategies and set some goals for the upcoming year. Whether you’re a business owner, marketer, or salesperson, these marketing resolutions can help you improve your overall strategy and drive more revenue in 2018. In this blog post, we’ll discuss five…

Chase Speaks at Plastics News Executive Forum

It was great to meet everyone last week at the Plastics News Executive Forum. I really appreciated all the feedback that was given to me on my talk about Online Presence as a Professional (in the plastics industry.) If you have any questions on my presentation, or will like to talk about how I may…