Manufacturing
As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these…
Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to…
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that…
3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September…
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game It’s…
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…
This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…
Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…
Aerosport Modeling and Design has been in business for 23 years, providing a wide range of services, including prototypes, appearance models, and working models; machines and reverse-engineers parts using scanning and 3D printing; and designing and building check and assembly fixtures. The company, which was founded by Geoff Combs, began as a basement operation but…
The manufacturing industry has been growing rapidly and will continue to do so in the future. The industry is constantly changing, and new technologies and processes are emerging that will shape the future of manufacturing. The industry needs individuals with a range of skills to meet the demands of the changing environment. In this article,…
NASA’s recently secured funding of over $43 million for approximately 18 early-stage 3D printing projects, developed by various small and innovative businesses across the US. The aim of the projects is to support NASA’s forthcoming mission to the Moon, which is part of the Moon to Mars directive. The agency’s Small Business Innovation Research (SBIR)…
For over 140 years, circuit breakers have been mechanical switches responsible for keeping us safe from electrical fires and electrocution. However, with the ever-increasing demand for energy efficiency, new digital circuit breakers are emerging that combine computing power with wireless connectivity to help monitor and control the energy use of buildings remotely. This technology could…
Reputation is everything when it comes to building and maintaining a successful business. CEOs understand this well and are always on the lookout for potential risks that could damage their company’s reputation. A recent survey conducted by Deloitte shows that there are three major reputational risks CEOs are most worried about: security risks, supply chain…
Emerging technology has always captured our collective imagination. From the advent of wireless internet to social networking, these technological innovations have revolutionized the way we live, work, and communicate. However, not all of these innovations become a part of our daily lives, and some even fade into obscurity. Gartner’s Hype Cycle charts the journey of…
Ran across this article on MIT Sloan Management Review written by Vijay Govindarajan and Jeffrey R. Immelt It includes one of the better descriptions I have run across for digital transformation for manufacturers: “A digital transformation entails reimagining products and services as digitally enabled assets; generating new value from the interconnection of physical and digital assets…
As a seasoned publicist, I’ve seen it all–the good, the bad, and the ugly. In today’s post, I want to share some of the lessons I’ve learned over the years, including the key skills and qualities that make a great publicist. Whether you’re hiring an individual or a team, keep these factors in mind to…
A digital twin is a virtual replica of an actual facility or plant, hosted either on-premises or in the cloud. It draws data from a number of sources, including real-time control systems, asset management systems, historians, and records of employee/customer interactions. With IoT implementations providing more data, high-fidelity digital twins are becoming easier to create…
If you’re someone who’s passionate about the future of humanity, technology, and sustainable development, then you’ve probably heard of Gerd Leonhard. Gerd is one of the most respected futurists and humanists in the world, with over two decades of experience in speaking and consulting on a wide range of topics related to the digital age.…
The Problem with “Uncomfortable” Interviews Everyone is typically little “uncomfortable” or on edge in an interview because everyone wants to be the their personal best. Yet—“Uncomfortable”— often leads great talent never taking the position or bad hires that leave or you in six months. How do I know? After many years of business experience I…
As we approach the new year, it’s the perfect time to reflect on our marketing strategies and set some goals for the upcoming year. Whether you’re a business owner, marketer, or salesperson, these marketing resolutions can help you improve your overall strategy and drive more revenue in 2018. In this blog post, we’ll discuss five…