Marketing
According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to…
Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor…
First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality…
There is no use in investing hundreds, even, thousands of dollars on a brand-new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into obtaining traffic…
In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to…
As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…
Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits…
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these…
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that…
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products / services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against…
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and…
Below is a great example of just why marketing does matter from the marketing guru himself, Seth Godin. Seth discusses of couple quick tips to give you the edge beginning the new year, and how his new book and seminar can give your brand the results you’re looking for. Yes, marketing does matter Because marketers…
This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in…
Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…
As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to…
Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance. The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and…
As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading. Why TLC…
As a seasoned publicist, I’ve seen it all–the good, the bad, and the ugly. In today’s post, I want to share some of the lessons I’ve learned over the years, including the key skills and qualities that make a great publicist. Whether you’re hiring an individual or a team, keep these factors in mind to…
With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific…
Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a…
In today’s digital age, customer service has taken on a new dimension. Social media platforms and online review sites have become the go-to places for customers to express their opinions, both positive and negative, about a business. As a result, it has become increasingly important for companies to respond to their customers’ queries and concerns…
The General Data Protection Regulation (GDPR) is a set of rules that every United States-based company with a web presence should be aware of. Effective from May 25, 2018, the GDPR governs the collection and processing of personal data of EU citizens. This means that if you target customers in the EU and collect personal…
Facebook advertising can be a powerful tool for small businesses looking to grow, even on a limited budget. Targeting the right demographics and using relevant keywords can result in clicks as low as $.46 per click, unlike irrelevant clicks that may cost only $.02/click. On the other hand, Google AdWords can be a more expensive…
As we approach the new year, it’s the perfect time to reflect on our marketing strategies and set some goals for the upcoming year. Whether you’re a business owner, marketer, or salesperson, these marketing resolutions can help you improve your overall strategy and drive more revenue in 2018. In this blog post, we’ll discuss five…
A backlink is a link from one website to another. In other words, it is a link that leads from one website to another. Backlinks are important for small, local businesses because they help to improve the website’s search engine optimization (SEO) and increase the website’s visibility in search engine results pages (SERPs). When search…
On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect with cultures, movements, and super-fandom. While every day is essentially Social Media Day,…
Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area that…
For the last 15 years that we have been in the business of marketing – one thing has not changed; you must know and understand your customer before starting any campaign. Based upon your knowledge of your customer, you create a landing page, send out scheduled emails, press releases, create a PPC campaign, and boost…
“There is only one thing in life worse than being talked about… and that is not being talked about.” – Oscar Wilde Today, everyone wants to make business decisions quickly without needing to have meetings or walk into your store, as meetings and traffic are time-consuming. The place where the majority of people will…
Even though many companies have been running social media programs for five or more years, there are still companies that have not figured out the best way to use the platforms. So many companies think social media is all about how many followers or likes they have. Not So! We see some companies run effective…
Chase Gregory from Full Scale Marketing Inc. will be presenting this Lunch and Learn on Social Media for Startup’s (in tech.) These local startup events are hosted by Starter Studio (a non profit tech business incubator) and Canvs (a non profit coworking space). Free Entry! Address- 101 S. Garland St. Orlando Ave. p.s. bring your lunch…
B2B executives still tell us they are not convinced that, beyond having a simple website, an online presence such as social media, blogs, video, etc. really contributes to the overall business strategy. However, when we ask them how their team decides on a new product or service for their company —-most will admit they will…
How to accomplish a Digital Transformation at your manufacturing company: Part two Maybe even after reading the first piece I wrote on digital transformation —- you are still not convinced that you need to move quickly to change. If this is you—I encourage you to take an hour out of your week to watch this…
"Digital Transformation" has become a necessity for manufacturer's to survive into the next decade.
Take the Risk or Lose the Chance “Digital transformation can be defined as the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.” CIO magazine As a manufacturing executive, you need to understand that being digital is…
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways