SEO
According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to…
Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor…
First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality…
There is no use in investing hundreds, even, thousands of dollars on a brand-new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into obtaining traffic…
As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…
Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits…
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that…
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products / services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against…
This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…
Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…
Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance. The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and…
As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading. Why TLC…
With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific…
Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a…
“There is only one thing in life worse than being talked about… and that is not being talked about.” – Oscar Wilde Today, everyone wants to make business decisions quickly without needing to have meetings or walk into your store, as meetings and traffic are time-consuming. The place where the majority of people will…