Advertising


 

5 SEO tips for small businesses

There is no use in investing hundreds, even, thousands of dollars on a brand-new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into obtaining traffic…

4 Companies Rebranded Into 1 Powerhouse in 4 Weeks

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team…

7 Trade Show Replacement Ideas

Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: Promotional items Send the promotional items you bought…

What can we do for our customers to help us survive this COVID-19 downturn?

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products / services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against…

5 Key Areas to Outperform Competitors in Marketing

This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…

The Top 5 Excuses for Not Having a PR Program: And How to Overcome Them

I have been involved in public relations for over 15 years and I hear plenty of reasons from CEOs and CMOs on why they are not running a PR program. The top 5 mentioned are: We don’t have any news to tell Everyone already knows our name We never introduce any new products We had…

What Are The Best Tools for Email Marketing?

Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in…

When Does Your Link Need to Open a New Tab?

Jakob’s law of UX states that users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.          Generally speaking you open a…

Alligators won the marketing game last week

Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…

Discussion on Authenticity

As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to…

Crowded SEO World

Hey there! Today, I wanna ask you a question – what’s the best way to get a great online presence without being too greedy? I mean, there’s more than one way to get to the top, right? So, I was reading this article in the Morning Brew (btw, it’s a great newsletter, you should totally…

Orlando Print Company Sued by Ohio State University Over the Letter O

No matter the confidence you may have regarding design, you can not steal big brand design if you plan on making good money with it. There is a limit to how much you can make on using someone else’s logo or design unless you have the approval of the company to do so. Even if…

Learn from Full Scale Marketing at Starter Studio Lunch N' Learn Class 9

Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a…

5 Awesome Marketing Resolutions for the New Year

Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze? Jean Kerr Are you feeling a little lost in the ever-changing world of marketing? Don’t worry, we’ve got you covered! As we move into 2019, Full Scale Marketing has put together a…

When It Comes to Work Ethic, Actions Speak Louder than Words

One of the best pieces of advice I received about maturity was a statement my dad made recently. I came back from a family vacation and told him how much I worked during the trip. We only managed to hit the beach twice out of the six days we were there. His response was simple:…

Facebook PPC Results For Small Business

Facebook advertising can be a powerful tool for small businesses looking to grow, even on a limited budget. Targeting the right demographics and using relevant keywords can result in clicks as low as $.46 per click, unlike irrelevant clicks that may cost only $.02/click. On the other hand, Google AdWords can be a more expensive…

Have website developers gone too far to improve search engine rankings?

How do you simply buy a product? Again…..”simply.” Example: You are at the grocery store and you need a specific product. There are isles that are labeled for you to find what type of product you need. The products are fairly organized but you still spend minutes looking through all the other products on the…

Social Media Day Orlando 2017

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect with cultures, movements, and super-fandom. While every day is essentially Social Media Day,…

Are your Website, Marketing Materials, Ads, and Emails, Going Nowhere?

Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area that…

Starter Studio Lunch & Learn: Social Media Advertising with Chase Gregory

Starter Studio Lunch & Learn: Social Media Advertising with Chase Gregory When: This Wednesday April 19th at 12noon Where: Canvs "Downtown Orlando" Bring a laptop and follow along as Chase demonstrates what platforms work best for low budgets, how to work with your analytics from your campaigns, and use your future marketing budget in the…