Web Design
How To Choose a Platform for Your Small Business There are hundreds of online website platforms out there waiting to be utilized by the savvy small business owner. The question is, which online platform is right for your business? We are here to show you some of the greatest platforms out there for small businesses…
As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that…
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…
Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance. The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and…
As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading. Why TLC…
With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific…
The General Data Protection Regulation (GDPR) is a set of rules that every United States-based company with a web presence should be aware of. Effective from May 25, 2018, the GDPR governs the collection and processing of personal data of EU citizens. This means that if you target customers in the EU and collect personal…
A backlink is a link from one website to another. In other words, it is a link that leads from one website to another. Backlinks are important for small, local businesses because they help to improve the website’s search engine optimization (SEO) and increase the website’s visibility in search engine results pages (SERPs). When search…
How do you simply buy a product? Again…..”simply.” Example: You are at the grocery store and you need a specific product. There are isles that are labeled for you to find what type of product you need. The products are fairly organized but you still spend minutes looking through all the other products on the…
Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area that…
“There is only one thing in life worse than being talked about… and that is not being talked about.” – Oscar Wilde Today, everyone wants to make business decisions quickly without needing to have meetings or walk into your store, as meetings and traffic are time-consuming. The place where the majority of people will…
B2B executives still tell us they are not convinced that, beyond having a simple website, an online presence such as social media, blogs, video, etc. really contributes to the overall business strategy. However, when we ask them how their team decides on a new product or service for their company —-most will admit they will…