Small Business
According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to…
Today, having a digital marketing strategy is an essential part of executing any sort of marketing plan. When small business owners get started in their new endeavors, most of the time their priority is providing quality products and services. Digital marketing offers a lot of benefits, especially for small to medium size businesses and it…
There is no use in investing hundreds, even, thousands of dollars on a brand-new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into obtaining traffic…
In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to…
Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits…
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in…
As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to…
Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance. The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and…
As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading. Why TLC…
Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a…
In today’s digital age, customer service has taken on a new dimension. Social media platforms and online review sites have become the go-to places for customers to express their opinions, both positive and negative, about a business. As a result, it has become increasingly important for companies to respond to their customers’ queries and concerns…
Facebook advertising can be a powerful tool for small businesses looking to grow, even on a limited budget. Targeting the right demographics and using relevant keywords can result in clicks as low as $.46 per click, unlike irrelevant clicks that may cost only $.02/click. On the other hand, Google AdWords can be a more expensive…
A backlink is a link from one website to another. In other words, it is a link that leads from one website to another. Backlinks are important for small, local businesses because they help to improve the website’s search engine optimization (SEO) and increase the website’s visibility in search engine results pages (SERPs). When search…
How do you simply buy a product? Again…..”simply.” Example: You are at the grocery store and you need a specific product. There are isles that are labeled for you to find what type of product you need. The products are fairly organized but you still spend minutes looking through all the other products on the…
On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect with cultures, movements, and super-fandom. While every day is essentially Social Media Day,…
Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area that…
Chase Gregory from Full Scale Marketing Inc. will be presenting this Lunch and Learn on Social Media for Startup’s (in tech.) These local startup events are hosted by Starter Studio (a non profit tech business incubator) and Canvs (a non profit coworking space). Free Entry! Address- 101 S. Garland St. Orlando Ave. p.s. bring your lunch…
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways