Why Is Blogging Important?

Full-Scale Marketing: Nurturing Growth Through Local Business Collaboration In the ever-evolving landscape of business, the old adage “It takes a village” couldn’t be more relevant. In a world where global connectivity is at our fingertips, fostering local business relationships can be a strategic move that fuels growth and success. Enter full-scale marketing, – A holistic…

According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to…

Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor…

Today, having a digital marketing strategy is an essential part of executing any sort of marketing plan. When small business owners get started in their new endeavors, most of the time their priority is providing quality products and services. Digital marketing offers a lot of benefits, especially for small to medium size businesses and it…

First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality…

There is no use in investing hundreds, even, thousands of dollars on a brand-new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into obtaining traffic…

How To Choose a Platform for Your Small Business There are hundreds of online website platforms out there waiting to be utilized by the savvy small business owner. The question is, which online platform is right for your business? We are here to show you some of the greatest platforms out there for small businesses…

In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to…

As a marketer, it’s important to constantly reflect on your strategies and consider ways to improve them. Here are ten simple thoughts to ponder that can help to improve your marketing efforts. “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Data and analytics are important tools for marketers,…

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team…

One of the questions that we often get asked is:  Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project?  What is WordPress?  Is WordPress Free?  The answer is Yes to All. Let’s tell you why, to each of those top questions.  Is WordPress Free? Yes,…

Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include  the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits…

Improve your “digital personality” in 2021 and beyond.

Virtual Trade Shows 101

Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these…

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to…

I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that…

3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September…

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”…

The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game It’s…

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario…

Orlando’s list of attractions and entertainment for a tourist could go into the hundreds, if not more. We’ve put together our list of 3 places to visit aside from our wonderful theme parks and beaches. While every day during a time like this precautions and steps towards everyone’s safety are paramount. If Interested in visiting any…

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of…

https://www.collinsdictionary.com/dictionary/english/coal-miner

Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: Promotional items Send the promotional items you bought…

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products / services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against…

The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and…

Below is a great example of just why marketing does matter from the marketing guru himself, Seth Godin. Seth discusses of couple quick tips to give you the edge beginning the new year, and how his new book and seminar can give your brand the results you’re looking for.  Yes, marketing does matter Because marketers…

This year, marketing requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new…

I have been involved in public relations for over 15 years and I hear plenty of reasons from CEOs and CMOs on why they are not running a PR program. The top 5 mentioned are: We don’t have any news to tell Everyone already knows our name We never introduce any new products We had…

Learn the power behind tagging influencers and brands on social media to grow the organic reach of a photo or video post.

Knowing your competition is one of the most vital concepts in business, and in the data driven age we’re in there is always a way to learn more that can help you gain an edge. Below we will discuss a couple ways you can gain that edge. Gain the Competitive Edge When analyzing your competition…

Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in…

Creating quality content is amongst the most important tips getting you to Google’s first page. The best place to put this content is on a well designed website. It is best to contract a reputable website designer to make your page because if you make it yourself on a cheap or on a free site…

Jakob’s law of UX states that users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.          Generally speaking you open a…

Last week, I attended the Southern Builders show at the Gaylord Palms Convention Center in Orlando, and while there were plenty of good products and interesting people to meet, what truly left an impression on me were the alligators and turtles in the center atrium. As a marketer, I couldn’t help but reflect on the…

As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to…

Aerosport Modeling and Design has been in business for 23 years, providing a wide range of services, including prototypes, appearance models, and working models; machines and reverse-engineers parts using scanning and 3D printing; and designing and building check and assembly fixtures. The company, which was founded by Geoff Combs, began as a basement operation but…

   

Are you looking to improve your website’s performance on Google Search? It might seem like a daunting task, but with a little effort, you can really analyze and customize your site’s performance. The first step is to add your site to Search Console. From there, you can dive into understanding how Google Search works, and…

The journey from idea to success is rarely a straight line. In fact, it often involves multiple failures, setbacks, and a healthy dose of discomfort. And the better the idea, the more difficult the journey becomes. If you have a reasonably good idea, chances are someone will steal it and take credit. This is just…

The manufacturing industry has been growing rapidly and will continue to do so in the future. The industry is constantly changing, and new technologies and processes are emerging that will shape the future of manufacturing. The industry needs individuals with a range of skills to meet the demands of the changing environment. In this article,…

NASA’s recently secured funding of over $43 million for approximately 18 early-stage 3D printing projects, developed by various small and innovative businesses across the US. The aim of the projects is to support NASA’s forthcoming mission to the Moon, which is part of the Moon to Mars directive. The agency’s Small Business Innovation Research (SBIR)…

Hey there! Today, I wanna ask you a question – what’s the best way to get a great online presence without being too greedy? I mean, there’s more than one way to get to the top, right? So, I was reading this article in the Morning Brew (btw, it’s a great newsletter, you should totally…

For over 140 years, circuit breakers have been mechanical switches responsible for keeping us safe from electrical fires and electrocution. However, with the ever-increasing demand for energy efficiency, new digital circuit breakers are emerging that combine computing power with wireless connectivity to help monitor and control the energy use of buildings remotely. This technology could…

Reputation is everything when it comes to building and maintaining a successful business. CEOs understand this well and are always on the lookout for potential risks that could damage their company’s reputation. A recent survey conducted by Deloitte shows that there are three major reputational risks CEOs are most worried about: security risks, supply chain…

Emerging technology has always captured our collective imagination. From the advent of wireless internet to social networking, these technological innovations have revolutionized the way we live, work, and communicate. However, not all of these innovations become a part of our daily lives, and some even fade into obscurity. Gartner’s Hype Cycle charts the journey of…

A low-quantity plastic part used instead of metal components saved weight for a motorcycle. The application illustrates the expanding opportunities for polymer manufacturing. Blog Post: 4/29/2019PETER ZELINSKI  Editor-in-Chief, Additive Manufacturing In this video, Plural Additive Manufacturing president Ed Israel describes an application of using plastic to replace a metal component on a motorcycle, saving weight. This small…

As an avid website visitor, I come across countless sites that haven’t been updated in years. While this might not be a big deal for some, neglecting your website can have a significant impact on your business. If you’re a small or medium business owner who cares about attracting new customers, keep reading. Why TLC…

In recent years, the world has witnessed an increase in natural disasters such as hurricanes, earthquakes, and floods, among others. Such disasters lead to loss of life, damage to infrastructure, and a general sense of helplessness. However, technology has emerged as a critical tool in disaster relief efforts, enabling first responders and relief organizations to…

BRIDG is a microelectronics research company based in Orlando, Florida, that has set out to revolutionize the manufacturing industry. The company’s gleaming 109,000-square-foot facility, located just 30 minutes from downtown Orlando, has enormous clean rooms and complex equipment for fabricating silicon wafers. On these wafers are printed microchips that enable the complex modern electronics we…

Ran across this article on MIT Sloan Management Review written by Vijay Govindarajan and Jeffrey R. Immelt It includes one of the better descriptions I have run across for digital transformation for manufacturers: “A digital transformation entails reimagining products and services as digitally enabled assets; generating new value from the interconnection of physical and digital assets…

As a seasoned publicist, I’ve seen it all–the good, the bad, and the ugly. In today’s post, I want to share some of the lessons I’ve learned over the years, including the key skills and qualities that make a great publicist. Whether you’re hiring an individual or a team, keep these factors in mind to…

With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific…

The Agile Manifesto: The document, formally called the “Manifesto for Agile Software Development,” was produced by 17 developers during an outing on Feb. 11-13, 2001, at The Lodge at Snowbird ski resort in Utah. The developers, who called themselves the Agile Alliance, were seeking an overhaul of the software development processes that they saw as cumbersome, unresponsive…

No matter the confidence you may have regarding design, you can not steal big brand design if you plan on making good money with it. There is a limit to how much you can make on using someone else’s logo or design unless you have the approval of the company to do so. Even if…

Roboticists at the University of Maryland are taking inspiration from the swarm intelligence of self-organized biological systems, such as colonies of ants or bees, to create robot swarms that can work together to solve complex problems. In a recent study, they wirelessly connected hundreds of Kilobots, a simple robotic platform, to create a single computational…

A digital twin is a virtual replica of an actual facility or plant, hosted either on-premises or in the cloud. It draws data from a number of sources, including real-time control systems, asset management systems, historians, and records of employee/customer interactions. With IoT implementations providing more data, high-fidelity digital twins are becoming easier to create…

If you’re someone who’s passionate about the future of humanity, technology, and sustainable development, then you’ve probably heard of Gerd Leonhard. Gerd is one of the most respected futurists and humanists in the world, with over two decades of experience in speaking and consulting on a wide range of topics related to the digital age.…

Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a…

If you’re one of the millions of Venmo users, you’ll want to take note of some recent changes to the app’s User Agreement. As of January 24, 2019, Venmo will implement several updates that affect its users. While most of the changes are minor, there are a few key updates that you should be aware…

Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze? Jean Kerr Are you feeling a little lost in the ever-changing world of marketing? Don’t worry, we’ve got you covered! As we move into 2019, Full Scale Marketing has put together a…

In today’s digital age, customer service has taken on a new dimension. Social media platforms and online review sites have become the go-to places for customers to express their opinions, both positive and negative, about a business. As a result, it has become increasingly important for companies to respond to their customers’ queries and concerns…

Hey there, today I decided to revisit the book “Originals” by Adam Grant to see if I could find any inspiration for a new marketing blog post. And guess what? I found something interesting to share with you on page 37. The Problem Many people believe that if you want to do better work, you…

One of the best pieces of advice I received about maturity was a statement my dad made recently. I came back from a family vacation and told him how much I worked during the trip. We only managed to hit the beach twice out of the six days we were there. His response was simple:…

The General Data Protection Regulation (GDPR) is a set of rules that every United States-based company with a web presence should be aware of. Effective from May 25, 2018, the GDPR governs the collection and processing of personal data of EU citizens. This means that if you target customers in the EU and collect personal…

Facebook advertising can be a powerful tool for small businesses looking to grow, even on a limited budget. Targeting the right demographics and using relevant keywords can result in clicks as low as $.46 per click, unlike irrelevant clicks that may cost only $.02/click. On the other hand, Google AdWords can be a more expensive…

The Problem with “Uncomfortable” Interviews Everyone is typically little “uncomfortable” or on edge in an interview because everyone wants to be the their personal best. Yet—“Uncomfortable”— often leads great talent never taking the position or bad hires that leave or you in six months. How do I know? After many years of business experience I…

As we approach the new year, it’s the perfect time to reflect on our marketing strategies and set some goals for the upcoming year. Whether you’re a business owner, marketer, or salesperson, these marketing resolutions can help you improve your overall strategy and drive more revenue in 2018. In this blog post, we’ll discuss five…

There is a lot of advice out there to improve your Search Engine Optimization (SEO). But we have found that trying to do it all can make you crazy and cost a lot. If you have a tight budget and decent Google rankings— there is no reason to stress over SEO in the upcoming year.…

A backlink is a link from one website to another. In other words, it is a link that leads from one website to another. Backlinks are important for small, local businesses because they help to improve the website’s search engine optimization (SEO) and increase the website’s visibility in search engine results pages (SERPs). When search…

Details "Local social media pro Chase Gregory will provide an overview of how to effectively use social media as a startup or small business, to grow awareness and community for your products or services. Social media is an ever-changing landscape, so Chase will discuss the latest trends and tips for making the most of your…

How do you simply buy a product? Again…..”simply.” Example: You are at the grocery store and you need a specific product. There are isles that are labeled for you to find what type of product you need. The products are fairly organized but you still spend minutes looking through all the other products on the…

On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect with cultures, movements, and super-fandom. While every day is essentially Social Media Day,…

Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area that…

Building relationships with recruiters might expose you to career opportunities that you may not learn about otherwise. Most employers do not advertise the positions they employ employers to help fill, that are usually a firm most senior and highest paying. Search executives to promote their services to companies, not job hunters. Identifying and liaison with…

For the last 15 years that we have been in the business of marketing – one thing has not changed; you must know and understand your customer before starting any campaign. Based upon your knowledge of your customer, you create a landing page, send out scheduled emails, press releases, create a PPC campaign, and boost…

  “There is only one thing in life worse than being talked about… and that is not being talked about.” – Oscar Wilde Today, everyone wants to make business decisions quickly without needing to have meetings or walk into your store, as meetings and traffic are time-consuming. The place where the majority of people will…

Starter Studio Lunch & Learn: Social Media Advertising with Chase Gregory When: This Wednesday April 19th at 12noon Where: Canvs "Downtown Orlando" Bring a laptop and follow along as Chase demonstrates what platforms work best for low budgets, how to work with your analytics from your campaigns, and use your future marketing budget in the…

Even though many companies have been running social media programs for five or more years, there are still companies that have not figured out the best way to use the platforms. So many companies think social media is all about how many followers or likes they have. Not So! We see some companies run effective…

It was great to meet everyone last week at the Plastics News Executive Forum. I really appreciated all the feedback that was given to me on my talk about Online Presence as a Professional (in the plastics industry.) If you have any questions on my presentation, or will like to talk about how I may…

Chase Gregory from Full Scale Marketing Inc. will be presenting this Lunch and Learn on Social Media for Startup’s (in tech.) These local startup events are hosted by Starter Studio (a non profit tech business incubator) and Canvs (a non profit coworking space). Free Entry! Address- 101 S. Garland St. Orlando Ave. p.s. bring your lunch…

B2B executives still tell us they are not convinced that, beyond having a simple website, an online presence such as social media, blogs, video, etc. really contributes to the overall business strategy. However, when we ask them how their team decides on a new product or service for their company —-most will admit they will…

How to accomplish a Digital Transformation at your manufacturing company: Part two Maybe even after reading the first piece I wrote on digital transformation —- you are still not convinced that you need to move quickly to change. If this is you—I encourage you to take an hour out of your week to watch this…

Take the Risk or Lose the Chance  “Digital transformation can be defined as the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.” CIO magazine  As a manufacturing executive, you need to understand that being digital is…

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways